Campaign: Be Green, Ride A Bike
Cal Arts
Brief:
TITLE: Be Green
SUB-TITLE: Ride a Bike
Riding a bike to work or school reduces emissions, fossil fuel dependency, and promotes green living.
Design a 12″ x 18″ vertical street poster for the Be Green campaign. Your audience is the general public. Imagine that your poster will be displayed at bus stops and train stations in any big city. The goal of the Be Green campaign is to motivate people to adopt a more eco-friendly lifestyle. Your poster must combine type and image to create a powerful, clear, and memorable visual message. You may work digitally or with traditional materials or any combination of both.
Focus on creating an inventive and communicative visual message and a well composed design.
Brainstorming:

Thumbnails:

Potential Design Sketch:

Final Design:
