Brand Mockup: Ecovit
BRIEF:
Create a new brand for a modern and sustainable vitamin company (called 'Ecovit') which prides itself on its use of eco-friendly materials.
To be marketed to young professionals ranging from 20-35 years old.
LOGO:
The logo incorporates a sleek and minimalist typeface in oder to stay in line with the sustainable and modern brand. The imagery shows a shoot growing from a vitamin pill, which promotes the eco-friendly ethos. Again, this is sleek, black and minimal to give an overall 'low-fuss', modern aesthetic.
PRODUCT PACKAGING:
Again, the modern, minimalist aesthetic is carried on in the label design. This low-fuss packaging fits into the sustainable, eco-friendly ethos in which less is more.
MOCKUPS AND MODELS:
3D model of the product, made using Blendr.
This showcases not only the labelling but also the overall packaging, which is made using recycled plastic and incorporates the colour green, to represent the eco-friendly materials used.
ADVERTISING:
This is an example of a poster which would be used for the advertising campaign. The background is crumpled paper, which suggests sustainability. The use of earthy tones and leaves contributes to the 'eco' aesthetic. The vitamin pills are scattered over the paper, to ensure that the viewer is able to visually engage with the product and ascertain what is being sold. This is reinforced by the slogan 'No. 1 eco friendly vitamins' which can be seen on the paper.
